Medical center

Due to coordinated teamwork of specialists in the business, we were able to achieve amazing results, which had a positive impact on all aspects of the medical center – attracting new customers, increasing income and reputation.

87%

The share of search traffic increased

x4 times

The number of orders increased

Top 10

50 promoted queries

x6 times

Increased number of clicks per year

about the company

Custom

Goals

1. To increase traffic by 3 times.

2. To increase the number of leads by 2,5 times. 

3. Outsource search engine promotion, unload the marketing department. 

Results

1. A detailed work plan was coordinated for the next six months.

2. The following work was carried out: Closing technical pages from indexing through the robots.txt file. Setting up a sitemap. Fixing incorrect java-scripts on the site. Setting up the regionality of the site. Removing double pages. Setting up user-friendly URLs.

3. Text optimization of the site. Headings and meta-descriptions for pages of the site were prepared. In addition, expert content was written. Our partner involved his own doctors to write articles. Also colleagues of the clinic participated as closely as possible in the preparation of content for the promoted pages. This ensured a high score from the assessors and had an impact on the growth of traffic and positions in search results.

Methods and tools

Technical SEO audit of the site

We carried out a full complex of measures to analyze the site for quality of the internal structure, source code, content, contributing to the ranking of search engines.

Analysis of competitors

Competently executed analytics allows you to identify the causes and sources of high traffic to competing sites on the Internet, so this is one of the main points of our work.

Making changes to the structure

A simple and intuitive structure increases the likelihood of purchase on your site, improves the behavioral experience, and, ultimately, affects positions and traffic from search engines.

Technical website optimization

We carried out a set of measures aimed at adjusting the technical aspects of the resource in order to improve its interaction with search engine robots, which ensured quick and most complete indexing of the site pages.

Content from professionals

Our copywriters created texts with keywords that helped the site to reach the first pages of search engines for the required search queries.

Site Structure Expansion

Expanding the overall structure of the customer’s website while keeping it well-thought-out and easy-to-navigate.

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