Sporting goods store

We have carefully analyzed the initial data of the site and the customer’s wishes, thereby determining what we have to work with. As the next step, we divided the work into stages, and, after agreeing with the customer, we distributed the work among our employees. And in a short time we obtained the first excellent results!

150%

Increase of traffic

 

x5 times

Number of orders grew

85%

Search traffic grew

 

x6 times

Increased number of clicks per year

about the company

Promising

Goals

1. General technical optimization to improve overall ranking in search engines.

2. Detailed study of the site to improve its visibility in search engines for the main high-frequency queries. 

3. Expanding the sphere of influence by extending the structure of the site.

Results

1. Technical improvements to the site: an update of the robots.txt file, fixing dead links, changing of internal links, development of the navigation chain “breadcrumbs”, forming headings on brand pages and opening them for indexing, implementation of the micro markup.

2. After fixing the critical technical issues, we began a detailed elaboration and expansion of the main sections of the site. Elaboration consists of the following steps: Collection of semantics. Request clustering. Creation of new pages. Preparation of articles.

3. To work with the requests we have allocated the following segments in order of importance: all categories of the catalog in order of priority for the client; priority requests for the client; 1000 most frequent queries, 50 most frequent prompts. Starting with the first segment, monthly optimization works were carried out: updating of queries; breakdown of queries by site pages; text optimization and correction: titles, names of goods, anchors of links, change of texts; correction of re-linking: change of parent categories, addition/removal of text links; creation of new pages.

Methods and tools

Technical SEO site audit

We carried out a complete analysis of the site and developed detailed terms of reference, the implementation of which will improve the search ranking, indexing of the resource and attract more traffic from search engines.

Analysis of competitors

Only by analyzing your competitors, you can bypass them and become a leader in your niche. This allowed us to determine how strong opponents are, what allows them to be ahead and what methods they use for SEO promotion.

Buying links

The more links that lead to your site from third-party sources, the more citations your site gets. Without external optimization, in competitive niches, it’s very difficult to get to the top of search.

Technical optimization of the site

This is the main step in site promotion, which focuses on the fact that the pages loaded quickly, there were no problems with indexing the site, and the content was easy to interact with.

Text optimization of the site

We have created unique articles, which increased the relevance of pages to the selected requests and as a consequence, the growth of positions of the site in search engines on these requests.

Expansion of the structure of the site

We have expanded the structure of the site, because the complexity and correctness of the structure depends on how the search robots will handle the site, its ranking and issuance in search queries.

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Legal Services Agency

Making high demands on the quality of services, the agency implements its own effective approach. The core of the agency consists of highly qualified professionals in the field of law, with extensive experience.

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